Intro to CRO

New to conversion rate optimization (CRO)? This lesson is perfect for you. We’ll review the basics of CRO so that you’re better prepared to create A/B tests to improve your conversion rates.

12 minutes

Key points you can
learn in this lesson.

Impact of CRO

Understand the importance of CRO. 

CRO Phases

Learn the different CRO phases: Research, Hypothesis, Prioritization, Testing, and Learning.

Key Testing Process Elements

Learn the fundamentals of the CRO testing process.

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.
Dave McCue
Digital Marketing Manager at Allstate

Lesson Preview

In this lesson, you’ll learn the basics and core concepts of Conversion Rate Optimization. CRO is a system for increasing the percentage of visitors to a website that takes any desired action on a webpage or converts into a customer. Conversion means that you are transforming X into Y. This could mean turning a visitor on your website into a buyer (or a lead) or getting a visitor to download a whitepaper. The main purpose of CRO is to improve your prospective customers’ experience and improve their understanding of your business’ value. This lesson will explain the basic concepts for you to build your CRO knowledge and skills.

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