Intro to CRO
New to conversion rate optimization (CRO)? This lesson is perfect for you. We’ll review the basics of CRO so that you’re better prepared to create A/B tests to improve your conversion rates.
Key points you can
learn in this lesson.
Impact of CRO
Understand the importance of CRO.
Learn the different CRO phases: Research, Hypothesis, Prioritization, Testing, and Learning.
Key Testing Process Elements
Learn the fundamentals of the CRO testing process.
In this lesson, you’ll learn the basics and core concepts of Conversion Rate Optimization. CRO is a system for increasing the percentage of visitors to a website that takes any desired action on a webpage or converts into a customer. Conversion means that you are transforming X into Y. This could mean turning a visitor on your website into a buyer (or a lead) or getting a visitor to download a whitepaper. The main purpose of CRO is to improve your prospective customers’ experience and improve their understanding of your business’ value. This lesson will explain the basic concepts for you to build your CRO knowledge and skills.
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