Intro to SEO

If you’re new to Search Engine Optimization (SEO), this lesson is for you! We’ll cover all of the essential SEO basics and fundamentals so that you’re prepared to put these learnings into practice. Think of this lesson as SEO 101.

18 minutes

Key points you can
learn in this lesson.

Back to Basics

Understand SEO basics and use cases

Core SEO Concepts

Comprehend the core concepts of SEO

Proper Tools and Programs

Gain awareness of the necessary tools & processes for SEO 

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.
Dave McCue
Digital Marketing Manager at Allstate

Lesson Preview

SEO stands for “Search Engine Optimization,” a series of methods, strategies, and tactics required to help individual web pages rank on a Search Engine Results Page (SERP). The “organic” traffic gained from an SEO-optimized web page can have significant, exponential, and evergreen impact on your website’s ability to acquire new users and customers without having to pay per visit. 

This lesson gives you an introduction to SEO and covers the basics and core concepts to give you the fundamental knowledge required to move on to the rest of the lessons in this Module. By the end of this lesson, you’ll gain a deeper understanding of how SEO can impact your business.

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