Introduction to Web Analytics & Optimization
In this lesson, we’ll be introducing you to the main learning objectives for the rest
of the analysis & optimization module. You’ll learn which metrics matter, how
to set up goals in Google Analytics, how to run a quick SEO and PPC audit, how
to create a data dashboard, and where you can find additional support.
Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.