Introduction to Web Analytics & Optimization

You have some active campaigns. Now what? In this module, we’ll teach you how to continually improve campaign performance to maximize returns on your digital marketing efforts.

30 Seconds

Lesson details.

In this lesson, we’ll be introducing you to the main learning objectives for the rest
of the analysis & optimization module. You’ll learn which metrics matter, how
to set up goals in Google Analytics, how to run a quick SEO and PPC audit, how
to create a data dashboard, and where you can find additional support.

Our key metrics increased. More importantly, we implemented a lot of new tactics and test scenarios, which will boost our company’s future prospects.

Dave McCue
Digital Marketing Manager at Allstate

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