Introduction to Web Analytics & Optimization
You have some active campaigns. Now what? In this module, we’ll teach you how to continually improve campaign performance to maximize returns on your digital marketing efforts.
In this lesson, we’ll be introducing you to the main learning objectives for the rest
of the analysis & optimization module. You’ll learn which metrics matter, how
to set up goals in Google Analytics, how to run a quick SEO and PPC audit, how
to create a data dashboard, and where you can find additional support.