SEO Aligned To Generate Actual Revenue
Customer-Led SEO Solutions
Driving customers and revenue. Not rankings and keywords.
SEO
SEO
SEO
has changed.
SEO is no longer a technical discipline, it’s a product function and a marketing function.
Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
Gone are the days of “SEO copy” and “SEO landing pages” - the most successful companies build websites structured around their customer segments with a content strategy that matches JTBD for their ideal customers.
That’s why we have developed a new approach to SEO called Customer-Led SEO.
Gone are the days of “SEO copy” and “SEO landing pages” - the most successful companies build websites structured around their customer segments with a content strategy that matches JTBD for their ideal customers.
That’s why we have developed a new approach to SEO called Customer-Led SEO.
Old SEO Thinking vs.
Customer-Led SEO
For too long SEO has focused on rankings and driving traffic. Customer-Led SEO forgoes the funnel for a customer lifecycle approach designed to acquire, sell, and retain customers.
1
Analyzing Google SERPs for features
User testing SERPs to understand customer intent
2
Adding "SEO copy" to landing pages
Using customer language to meet objections, clarify messaging, and drive conversions
3
"SEO content" based on keywords that do not drive leads
JTBD content mapped to the customer journey
4
Boring SEO audit documents
Customer driven strategy & prioritization
5
Keyword reporting
Customer segment dashboards
6
Technical tweaks
Iterating, testing, & continuous growthThe Principles of
Customer-Led SEO

SEO That Drives Customers
Customer-Led SEO creates better customer experiences and aligns your
organic strategies with your product and marketing strategy to drive real customer growth.