The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider...
What is a Canonical Tag?
Often referred to as a “rel=canonical,” a canonical tag is something that tells search engines that a certain URL is the master copy or authoritative source for a piece of web content. This means that, even if there are multiple versions of the same piece of content that all have different URLs, the canonical tag lets the search engine known which of these versions is the primary source. Typically, the canonical tag will appear in the HTML head of your landing page.
Another way to think of canonical tags is as the technical SEO version of including a citation as one would do in a research or academic paper. A canonical tag is a lot like giving credit to the original material for a piece of content, thus preventing duplicate content penalties. In short, a canonical tag is a quick and easy way to avoid duplicate content issues that can lead to major consequences.