The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is a Heat Map?
A heat map is a visual representation of data. They were first developed by Cormac Kinney in the mid-90s to help traders get ahead of financial markets. In digital marketing, a heat map allows marketers to record and quantify how Internet users use their mouse or trackpad and then display this data in a visually appealing way. In truth, heat maps are a rather broad category that includes a variety of map types, but we’ll get into those later.
When using a heat map, the best way to ensure that you’re making accurate inferences is to have enough of a sample size per page and screen before you act on the results. This can simply mean making any moves based on the data returned, like optimizing content, creating ads, or updating blogs. For best results, a useful sample size is 2,000-3,000 pageviews per screen design or per device. In other words, if your heat map is only based on 50 or so users, you really can’t trust it to represent any accurate data.