Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
What is a Heat Map?
A heat map is a visual representation of data. They were first developed by Cormac Kinney in the mid-90s to help traders get ahead of financial markets. In digital marketing, a heat map allows marketers to record and quantify how Internet users use their mouse or trackpad and then display this data in a visually appealing way. In truth, heat maps are a rather broad category that includes a variety of map types, but we’ll get into those later.
When using a heat map, the best way to ensure that you’re making accurate inferences is to have enough of a sample size per page and screen before you act on the results. This can simply mean making any moves based off of the data returned, like optimizing content, creating ads, or updating blogs. For best results, useful sample size is 2,000-3,000 pageviews per screen design or per device. In other words, if your heat map is only based off of 50 or so users, you really can’t trust it to represent any accurate data.