The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is Inbound Marketing?
Inbound marketing refers to a marketing methodology that is made to draw potential customers in, instead of pushing products or services outward. This is done to avoid pushing the business and its services on potential customers in hopes of generating leads and working on strategies to attract customers and visitors to the business.
Some marketers find inbound marketing to be a more focused and natural way of carrying out digital marketing. This is because inbound marketing uses a combination of marketing channels in fresh and creative ways to grab the attention of site visitors and potential customers.
Some of these marketing channels include content marketing, SEO, and the use of social media. In short, the goals of a successful inbound marketing campaign are to increase the business’s reach, drive quality traffic and engagement, and to increase conversions using only “owned” and “earned” media.