Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]
What is a SERP?
SERP is an acronym that stands for “search engine results page”, and is a list of webpages that appear after someone searches on Google and other search engines. For digital marketers and business owners involved in SEO practices or other forms of digital marketing, the term SERP is often heard.
If you’re looking to optimize your website so that it will rank higher on the first search engine results page or working with pay-per-click advertising, a SERP is viewed as one of the most important pages on the web.
The higher your business ranks, the more credibility, and exposure your business will have across various search engines. In short, a SERP is where you want your business to be.