As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is a SERP?
SERP is an acronym that stands for “search engine results page”, and is a list of webpages that appears after someone searches on Google and other search engines. For digital marketers and business owners involved in SEO practices or other forms of digital marketing, the term SERP is often heard.
If you’re looking to optimize your website so that it will rank higher on the first search engine results page or working with pay-per-click advertising, a SERP is viewed as one of the most important pages on the web.
The higher your business ranks, the more credibility, and exposure your business will have across various search engines. In short, a SERP is where you want your business to be.