What Are Conversion Rate Optimization Best Practices?
Now that you know what conversion rate optimization is and how to do it, what are some of the best ways to get it done? To get started, the following are some of the best pages, to begin with when it comes to conversion rate optimization.
The Best Pages for Conversion Rate Optimization
Your homepage is one of the best spots for conversion rate optimization. Not only does the homepage make your brand’s first impression on visitors, but it is also the first space where the opportunity to retain those visitors and move them throughout your website comes up.
Some great ways to optimize this page are by emphasizing links to and about product information, incorporating a chatbot to help new visitors with questions, and even offering a free signup button for promotions, newsletters, and more.
Blogs come with a lot of conversion opportunities for your company’s website. Here you can publish all sorts of content that caters to questions your visitors may have, ideas and concepts related to your products, services, or industry, and more.
Blogs can use conversion rate optimization to convert readers into leads and even customers. This is done by including a call to action throughout or at the end of the article inviting readers to sign up for newsletters, promotions, trials, or free gifts.
Landing pages are all about getting site visitors to take action, so they’re ripe for optimization. You can optimize landing pages with videos, images, infographics, preview content, and more, all depending on the type of page.
For example, if a landing page is talking about a certain area where you offer your services, you can optimize this page by adding some cool information about the area or a video of an event that took place there.