AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,...
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the practice of increasing the conversion rate in any business practice, whether it be advertising, marketing, or sales. In other words, it is the process of turning users into leads into customers intentionally.
Conversion rate optimization usually involves creating ideas from existing content and elements on your website that can be improved. These ideas are generated through deep data analysis. These improvements are done through split testing and multivariate testing, which help you generate, test, and possibly validate a hypothesis.
For a business to grow and thrive, it’s necessary to have a constant influx of leads, purchases, or discoverability, whether that is in the form of customers, search visibility, or products sold.