3 Types of Impressions You Should Know
1. Impressions on Google Search Console
Installing Google Search Console (GSC) for your website allows Google to track and report on the number of impressions your web pages are generating in the search engine results pages (SERPs).
Once you install Google Search Console (GSC) for your website, Google will automatically begin tracking and reporting the number of impressions your web pages are receiving in the search engine results pages (SERPs).
In GSC, impressions measure how many times someone saw a link to your website on Google Search, Discover, or Google News.
GSC counts an impression whenever your URL is loaded into a results page, regardless of whether the user actually scrolled down far enough to see it.
2. Impressions on Google Advertising
Pay-per-click (PPC) advertising on Google remains one of the best ways to market and remarket your products to your target audience. Whether you’re running text ads on the Google Search network, or executing a visual remarketing campaign on the Google Display network, you’ll be able to track and measure your ad impressions using Google Ads.
Google counts an impression each time your ad is shown on a search result page or on another site in the Google advertising network.
3. Social Advertising Impressions
If you’re running ads for your business on social media platforms like Facebook and LinkedIn, those platforms will automatically count and report on the number of impressions your ads receive.
In social media advertising, an impression is usually counted when your advertisement is delivered to a user’s feed, regardless of whether the user stopped to view the advertisement or kept scrolling.
Impressions on social advertising platforms are sometimes confused with Reach, but there’s an important distinction to be made here.
Reach is a measurement of the total number of people who see an advertisement, while impressions are a measurement of the total number of times an advertisement was displayed.
If a given advertisement was displayed to the same user ten times, social advertising platforms would count 10 impressions, but the total reach would be one. You might think of social media reach as “unique impressions” – the number of unique individuals that have been reached by your advertisement.