Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
What is a White Paper?
A white paper is an informational document made to promote or highlight the features of a product, service, or solution. Typically, a white paper is issued by a company and is usually written as sales and marketing documents.
Overall, a white paper’s main purpose is to be a marketing tool used to persuade potential customers to learn more about a business’ products or services and ultimately purchase their particular product or service.
A common misconception is that a white paper is meant to act as a user manual or other technical document that provides support to the user after making a purchase. When you see a white paper, know that it is meant to help bring a user to make a purchase, sign up for a service, or engage with a business in some other tangible way. Some white papers may also be more technical documents used to elaborate on an additional service or product offering.