Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
What is a White Paper?
A white paper is an informational document made to promote or highlight the features of a product, service, or solution. Typically, a white paper is issued by a company and is usually written as sales and marketing documents.
Overall, a white paper’s main purpose is to be a marketing tool used to persuade potential customers to learn more about a business’ products or services and ultimately purchase their particular product or service.
A common misconception is that a white paper is meant to act as a user manual or other technical document that provides support to the user after making a purchase. When you see a white paper, know that it is meant to help bring a user to make a purchase, sign up for a service, or engage with a business in some other tangible way. Some white papers may also be more technical documents used to elaborate on an additional service or product offering.