As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is a White Paper?
A white paper is an informational document made to promote or highlight the features of a product, service, or solution. Typically, a white paper is issued by a company and is usually written as sales and marketing documents.
Overall, a white paper’s main purpose is to be a marketing tool used to persuade potential customers to learn more about a business’ products or services and ultimately purchase their particular product or service.
A common misconception is that a white paper is meant to act as a user manual or other technical document that provides support to the user after making a purchase. When you see a white paper, know that it is meant to help bring a user to make a purchase, sign up for a service, or engage with a business in some other tangible way. Some white papers may also be more technical documents used to elaborate on an additional service or product offering.