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Customer Generation
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- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
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The Definitive SaaS Marketing Guide to Generating Customers

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Guides

The Definitive SaaS Marketing Guide to Generating Customers

Guides

LTV For SaaS: Determining The Lifetime Value of Your SaaS Customers

Guides

ABM for SaaS: The Definitive Framework

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Smart Broad: A Next Generation Google Search Campaign

Reports

Search Marketing in the Age of COVID-19

Thought Leadership

The Power of Impression-Based Campaigns to Grow Your Brand

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Short-term Thinking has Negative Effects on Your Cost-per-Acquisition Budget

Thought Leadership

Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?

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How to Use Paid Review Sites For Lead Generation

Thought Leadership

4 Tools to Simplify Your Twitter Marketing

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