SaaS Marketing Makeover Archives | Directive

Customer Generation
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- Why Directive?
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Customer Generation
Delivering on the Promise Demand Gen Forgot About
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
Resources
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
MORE RESOURCES
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SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

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SaaS Marketing Makeover

Podcast

SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

Video

SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

Video

SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

Podcast

SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

Podcast

SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

Video

SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

Podcast

SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

Video

SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

Podcast

SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

Video

SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

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