SaaS Marketing Makeover Archives | Directive

Customer Generation
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Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing framework.
See How It Works
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Lifecycle Marketing
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer Generation
Our Customer Generation methodology fuses together every piece of your marketing goals.
See How It Works
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
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  Resources to take your Customer Generation marketing to the next level.
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SaaS Marketing Makeover

SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

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