Account Based Marketing Agency for B2B

Account-Based Marketing Built for Pipeline, Not Just Personas

Directive’s ABM strategies align sales and marketing around revenue—not leads. With 12+ years of B2B focus and 65% of revenue from returning clients, we deliver ABM programs that convert your dream accounts into high-value pipeline.

Leave behind poor leads and extend your ABM with ROI.

OUR ABM AGENCY METHODOLOGY

While most ABM strategies focus on personas, we focus on real buyers. Directive aligns sales and marketing around high-value accounts with full-funnel programs across search, social, email, and display. We help you reach decision-makers, drive qualified pipeline, and prove ROI every step of the way.

31%

Boost in Paid Leads via Targeted ABM Strategy

TigerConnect, a leader in healthcare communication solutions, partnered with Directive Consulting to implement a focused account-based marketing (ABM) campaign. By honing in on high-value accounts through LinkedIn advertising, the initiative drove a 31% increase in paid leads quarter-over-quarter—demonstrating the impact of precise targeting and healthcare-specific messaging.

Read the Case Study

What We Deliver: Full-Funnel ABM That Performs.

ICP Validation & Targeting

ICP validation powered by firmographic and technographic data, followed by high-fit account prioritization and trigger-based messaging that drives efficient, conversion-ready targeting.

Revenue Team Alignment

Shared KPIs, CRM integration, and coordinated messaging that unify your sales and marketing teams — aligning every effort around the right accounts and real pipeline goals.

Attribution & ROI Visibility

Full-funnel reporting infrastructure that connects effort to impact — ensuring every campaign is built to generate measurable outcomes, not just activity.

Channel-Specific Execution

Omnichannel activation across LinkedIn, paid search, programmatic, and email — showing up where your buyers are with creative tailored for engagement and conversion.

Strategy-to-Execution Ownership

Execution-led partnerships that go beyond recommendations — built to accelerate demand, reduce friction in the funnel, and move metrics that matter.

Performance-Driven Campaigns

Campaigns architected for SQLs, pipeline velocity, and revenue lift — not vanity metrics or empty impressions.

Full-Funnel Management

End-to-end ownership from strategic planning to daily execution and optimization — eliminating handoffs, silos, and slowdowns.

Custom Reporting Dashboards

Stakeholder-ready dashboards and reporting frameworks that simplify insights, increase transparency, and keep your team aligned on performance.

How ABM Drives Pipeline Fast.

283%

Increase in SQLs QoQ

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$8.3M

in Prepipeline

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74%

Reduction in CPL

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The ABM Challenges We Solve.

Wasted spend on dead-end leads

We eliminate wasted budget by focusing only on high-fit accounts—so every dollar spent goes toward pipeline, not personas.

Low-quality leads that stall in sales

Our ABM playbooks prioritize sales-qualified leads, not surface-level engagement—so your reps stay focused on deals that actually close.

ABM performance that lacks board-level proof

With CRM-integrated reporting and clear ROI attribution, we turn ABM into a provable growth channel that stands up in the boardroom.

Generic demand gen playbooks that don’t convert

We replace cookie-cutter campaigns with full-funnel ABM built for your ICP—driving conversions with tailored creative, not recycled content.

ABM Built for B2B Teams Under Pressure.

OUR RESULTS

We specialize in helping B2B SaaS and tech companies—from mid-market to enterprise—build ABM programs that perform. Whether you’re a marketing leader under pressure, a sales org seeking tighter alignment, or a brand burned by agencies that only dabble in ABM, we deliver strategies built to convert.

This isn’t another agency service line. This is performance-driven, B2B-specific strategy built for real pipeline, backed by 100+ strategists globally.

I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.”

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

Dive Deeper into Programmatic Advertising.

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Guides

ABM for SaaS: The Definitive Framework

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Podcast

Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬

Let’s build your ABM program.

Ready to win your dream accounts? We’ll help you launch a revenue-focused ABM program that targets the right buyers, accelerates deal velocity, and proves marketing’s impact where it matters most.

Account Based Marketing Agency for B2B

Account-Based Marketing Built for Pipeline, Not Just Personas

Leave behind poor leads and extend your ABM with ROI.