Drive more SQLs
through paid advertising.

We increase qualified leads by an average of 84%—all
without driving up your costs.

Our innovative approach to
PPC for software companies

Effective PPC goes beyond just clicks & conversions. Our full-funnel approach harnesses the
power of automation & audience targeting to generate SQLs that turn into sales.


We perform an in-depth analysis of historical performance and tailor our PPC campaigns to reach your target audience.


We take a strategic approach at A/B testing & landing page conversion rate optimization (CRO) to drive consistent SQL growth.


We carefully measure our experiments based on KPIs that best align with our goals, and test until we reach statistical significance so we ensure consistent growth.


We perform an in-depth analysis to determine which campaigns, ads, and keywords generate the most SQLs.

“They cleaned up any issues we had with our AdWords. We’ve seen an increase of leads up to 30% and were able to start new campaigns, such as targeted funnel campaigns.”

Tiffany Wakimoto
Digital Marketing Manager

Campaigns that drive the leads you want,
backed by strategies that convert.


A winning combination of PPC + CRO.

Every ad is optimized to appeal to your target market. Every landing page is A/B tested to get the best results. We pull every lever we can to improve your PPC performance and we never run dry on innovative ways to improve your campaigns.

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More personalized attention = more inbound leads.

We handle all of your advertising needs: from landing pages to design to copy to targeting. All done for you, in-house, by our team of dedicated specialists. You don’t need to lift a finger or involve one developer—just sit back and watch the results roll in.

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The best networks to reach your target audience.

Your PPC agency is only as good as its connections. That’s why we work with the best networks to get your targeted ads in front of the right customers—the people looking for you who are hungry for what you have to offer.

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Integrated PPC Advertising

Successful paid advertising extends passed Google Adwords.

You don’t want to be stuck missing your target audience. With platforms like LinkedIn and Bing Ads, we expand our ad campaigns across multiple search and social media networks to ensure that we maximize our coverage.

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Great team, do consider them as a true extension of our internal team as they do look out and work toward the brand’s goals.

Bala Vishal
Director of Digital Marketing, Lucidworks

A PPC process that’s equal parts transparent & effective.

Strategic Vision

We build you a PPC strategy that’s based on industry research and aligned with your internal objectives.

Data-Driven Approach

We analyze your target market’s buyer journey and audit your top competitors to find the angle that converts leads.

Goal-Oriented Tracking

ROI is our sole focus. Every adjustment to your AdWords campaign is based on acquisition cost, quality, and value.

Granular Reporting

At-a-glance insights on your proprietary PPC dashboard mean you’re never left guessing about campaign performance.

Ongoing Refinement

We keep you agile with monthly campaign analysis and ongoing A/B testing for everything from your ads to your landing pages.

Integrated Digital Marketing

We keep SEO in mind when creating our PPC campaigns, and work hand-in-hand to ensure complete visibility in the search engine.

World-class digital marketing with expertise in paid advertising.

Keyword Research

Customized keyword research and targeting strategies to reduce spend inefficiencies.

We use advanced keyword research and targeting techniques like single keyword ad groups (SKAGs), negative keyword additions, and n-gram analysis to refine and expand our keyword targeting and reduce unnecessary ad spend.

Advanced Bidding

A multitude of bidding techniques to maximize leads.

CPC is not the only way to run an ad campaign. More advanced bidding techniques like targeted CPA can be a more effective and efficient bidding method to maximize leads and minimize unneeded spending.

Diverse Ad Campaigns

Widespread marketing campaigns across multiple networks.

Paid search campaigns can be very effective, but you may be missing out on other valuable opportunities to gain brand awareness and visibility. We use display and retargeting campaigns to ensure that your brand is completely unmissable.

Landing Pages

Data-driven landing pages that generate leads.

We are focused on improving conversion rates and lowering your cost per acquisition. Our goal is to allow every one of your marketing campaigns scales efficiently without wasted spend.

Don’t need an entirely new user experience? We can focus our efforts on your advertising and ensure that your scale can spend while KPIs are exceeded.

Commonly asked questions.

What differentiates Directive from another Digital Marketing Agency?

Directive’s team is filled with world-class marketers who specialize in PPC. We approach PPC with ROI in mind, and we combine our critical thinking with advanced PPC and marketing knowledge to ensure that we spend efficiently and generate leads effectively. Our team consists of a dedicated account manager and a team of talented PPC strategists who get the job done.

How does Directive track PPC success?

Directive starts with a targeted cost per opportunity that your business must hit in order to be profitable as a business. We set a targeted number of leads or opportunities to hit per month, and at what cost, and build our paid strategy around that.

What platforms does Directive use for PPC advertising research, analysis, and execution?

We have experience using a wide variety of tools for PPC; however, our primary tools including SEMrush, SpyFu, Google Analytics, Google Ads, Instapage, HotJar, and more.

What types of businesses do you have experience working with?

We have worked with a range of clients across all verticals, including B2B, enterprise, eCommerce, retail brands, and B2C, direct-to-consumer, and more.

PPC strategies that work.
Results that prove it.

Drive buy-ready leads with
strategic and scalable campaigns.

We put you in front of your customers, wherever they go looking.