PPC Agency for B2B & Enterprise Companies

See an average 84% increase in lead volume through PPC

Directive spends 89% more hours on your account compared to the PPC agency average. This level of account attention results in high performing campaigns that help you hit your inbound lead generation goals.

PPC Expertise for B2B & Enterprise Clients

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See the results we’ve gotten our clients

178%
INCREASE IN YOY ORGANIC TRAFFIC

93%
INCREASE IN YOY LEAD GENERATION

44%
INCREASE IN MOM SALES

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30%
INCREASE IN LEADS

-63%
DECREASE IN COST PER LEAD

208%
INCREASE IN CONVERSION RATE

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21.3%
INCREASE IN AGENT PAGEVIEWS YOY

21%
INCREASE IN GMB SEARCH VIEWS YOY

23.9%
INCREASE IN GMB CONVERSIONS YOY

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The power of PPC + CRO Combined

PPC is a powerful tool to bring in the traffic you’re looking for. However, if your landing page or website does not convey what the user wants or if the page is difficult to navigate, your customer will bounce. So how can we combat this? With Conversion Rate Optimization, we’re able to continuously refine the conversion funnel slowly patching up those holes that lead to lost potential conversions saving you thousands of dollars in monthly ad spend.

Our Unique PPC/CRO Approach

PPC

REBUILD STRATEGY FROM SCRATCH

Whether taking over an old or current campaign, we rebuild it from scratch. Our industry research allows us to develop a unique strategy that stands out from your competition and results in business growth.

DETAILED COST PER AQUISITION TRACKING

Whether you are driving phone calls, form fills, or online purchases, we manage your campaign with ROI as the sole focus. Your AdWords campaign adjustments are performed based off of acquisition cost, quality, and value.

DETAILED REPORTING

Our proprietary PPC analysis focused dashboard allows our teams to make optimization decisions based off of revenue generated and ensures that you are never guessing how your campaigns are performing.

CRO

RESEARCH CUSTOMERS & COMPETITORS

We analyze your target market’s buyer journey and audit your top competitors. Our software stack allows us to see where your competition is advertising and how they are bringing in leads.

CRAFT CUSTOM LANDING PAGES

Custom imagery and messaging for your landing pages is the not so secret ingredient for success. Your pages always have an A/B test running so that your results are never stagnant.

CONSTANT OPTIMIZATION

We are not a turn and burn shop. 
Our weekly analysis and ad optimization leads to growth. With so many levers working at once to drive your performance, our team will never run out of ways to improve your campaigns.

84% LEAD VOLUME

“I’ve seen improvements in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work.”

SHAUN BLACK Director of Global Marketing at Aegis

“Directive is the most transparent digital partner I have ever worked with and have certified experts in every service offering. They are results-driven which makes my job easy.”

TYLER RIDDEL VP of Marketing at eSUB

Networks We Work With

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Partnered with and recommended by the best

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Competitor Insights | Free Audit | Custom Strategies | Pricing

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