PPC Agency for B2B & Enterprise Companies

PPC Management You Deserve And Conversion Rates You Need

Directive spends 89% more hours on your account compared to the PPC agency average. This level of account attention results in high performing campaigns that help you hit your inbound lead generation goals.

Partnered with and recommended by the best

PPC Expertise for B2B & Enterprise Clients

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Proven Solutions

MARKETING GOALS

Increase lead volume coming through paid channels and decrease cost per acquisition.

SERVICE

PPC, SEO

STRATEGY

Landing page optimization, implementation of a new call to action, utilize third party paid directories, target competitive keywords.

INCREASE IN MONTHLY PAID LEADS
DECREASE IN COST PER ACQUISITION
INCREASE IN GOOGLE SEARCH CONVERSIONS

MARKETING GOALS

Pelican needed a partner with deep B2B expertise that could get them a massive bump in digital leads from their pay per click campaigns without increasing spend.

SERVICE

PPC

STRATEGY

We began their campaigns by restructuring their ad groups into SKAGs (single keyword ad groups) so that we had granular control over their ad experience. From there, we developed custom landing pages for each ad group that told Pelican’s story in a compelling manner and differentiated their world-class products.

INCREASE IN LEADS
DECREASE IN COST PER LEAD
INCREASE IN PPC CONVERSION RATE

MARKETING GOALS

Increase lead volume and decrease cost per lead through paid channels.

SERVICE

PPC, SEO

STRATEGY

Create custom landing pages with rapid A/B testing, audit search terms report and clean up wasted spend, implement new keywords in order to scale organic traffic.

INCREASE IN ORGANIC TRAFFIC
DECREASE IN PAID COST PER LEAD
INCREASE IN PAID LEADS

Get Your Free Custom Proposal

Competitor Insights | Free Audit | Custom Strategies | Pricing

FREE CUSTOM PROPOSAL

Our Unique PPC Approach

Research Customers & Competitors
We analyze your target market’s buyer journey and audit your top competitors. Our software stack allows us to see where your competition is advertising and how they are bringing in leads.
Rebuild Strategy From Scratch
Whether taking over an old or current campaign, we rebuild it from scratch. Our industry research allows us to develop a unique strategy that stands out from your competition and results in business growth.
Craft Custom Landing Pages
Custom imagery and messaging for your landing pages is the not so secret ingredient for success. Your pages always have an A/B test running so that your results are never stagnant.
Detailed Cost Per Aquisition Tracking
Whether you are driving phone calls, form fills, or online purchases, we manage your campaign with ROI as the sole focus. Your AdWords campaign adjustments are performed based off of acquisition cost, quality, and value.
Constant Optimization
We are not a turn and burn shop. Our weekly analysis and ad optimization leads to growth. With so many levers working at once to drive your performance, our team will never run out of ways to improve your campaigns.
Detailed Reporting
Our proprietary PPC analysis focused dashboard allows our teams to make optimization decisions based off of revenue generated and ensures that you are never guessing how your campaigns are performing.

Networks We Work With

and more...

“I’ve seen improvements in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work.”

SHAUN BLACK Director of Global Marketing at Aegis

“Directive is the most transparent digital partner I have ever worked with and have certified experts in every service offering. They are results-driven which makes my job easy.”

TYLER RIDDEL VP of Marketing at eSUB

Get Your Free Custom Proposal

Competitor Insights | Free Audit | Custom Strategies | Pricing

FREE CUSTOM PROPOSAL