B2B ADWORDS AUDIT & PPC ACCOUNT RESTRUCTURE

AUDITING AND STRUCTURING YOUR CAMPAIGNS FOR ROI

Building your AdWords campaigns from the bottom up to make sure that each of your keywords, lists, and ad groups are targeted and segmented the right way is a must in today’s business to business PPC market. We focus on lowering your CPA and increasing your ROI.

PPC Expertise for B2B Clients

The Directive APproach

1 TOP DOWN SEM AUDIT
We comb through your entire site to analyze your conversion paths and paid channels as well as your organic channels. You can’t know where you’re going until you know where you’ve been.
TOP DOWN SEM AUDIT
We comb through your entire site to analyze your conversion paths and paid channels as well as your organic channels. You can’t know where you’re going until you know where you’ve been.
2 IMMEDIATE ACTION
A random Google penalty or spike in bounce rate can be costly if left unchecked. We are constantly monitoring your pages and campaigns for the fastest response rates to shifts in your performance. We stop the bleeding fast.
IMMEDIATE ACTION
A random Google penalty or spike in bounce rate can be costly if left unchecked. We are constantly monitoring your pages and campaigns for the fastest response rates to shifts in your performance. We stop the bleeding fast.
3 COMPETITIVE KEYWORD RESEARCH
Our in depth audit and market research will also include studying how your industry competitors are using your primary keywords to connect with and convert users.
COMPETITIVE KEYWORD RESEARCH
Our in depth audit and market research will also include studying how your industry competitors are using your primary keywords to connect with and convert users.
4 VARYING KEYWORD RESEARCH
Prioritizing your different keywords based on potential, difficulty, and search volume is only one way we will organize and streamline your AdWords account.
VARYING KEYWORD RESEARCH
Prioritizing your different keywords based on potential, difficulty, and search volume is only one way we will organize and streamline your AdWords account.
5 LOWER CPC
The lower your Cost Per Conversions (CPC) the better your campaign is performing. Simple as that. We know how to lower your CPC while we work to raise your ROI.
LOWER CPC
The lower your Cost Per Conversions (CPC) the better your campaign is performing. Simple as that. We know how to lower your CPC while we work to raise your ROI.
6 BUDGET BASED CAMPAIGNS
Establishing a hardline budget that works within your scalable conversion goals is a must for optimized paid campaigns. We customize our services to your needs and expectations.
BUDGET BASED CAMPAIGNS
Establishing a hardline budget that works within your scalable conversion goals is a must for optimized paid campaigns. We customize our services to your needs and expectations.
7 OPTIMAL IMPRESSION SHARE
Your AdWords Account manages multiple different channels each of which you are trying to consume as much market share/ impression share as possible. We know what ads work where to optimize your diverse impression share.
OPTIMAL IMPRESSION SHARE
Your AdWords Account manages multiple different channels each of which you are trying to consume as much market share/ impression share as possible. We know what ads work where to optimize your diverse impression share.
8 SINGLE KEYWORD AD GROUPS
Don’t get caught up with chasing the long tail. While targeting the long tail modifications of your keywords can generate more conversion prone traffic, don’t skip over the easy primaries that take up more search volume.
SINGLE KEYWORD AD GROUPS
Don’t get caught up with chasing the long tail. While targeting the long tail modifications of your keywords can generate more conversion prone traffic, don’t skip over the easy primaries that take up more search volume.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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PPC Services We Specialize In

Landing Page Design Service
The best landing pages are dedicated to a singular goal like riving new MQLs into your pipeline. We rely on in-house creative experts to create a delightful story to convert your users.
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Remarketing & Retargeting ADS
Not all marketing interactions occur on site. By tracking your ideal users to learn what information they look for and where they find it, we craft a custom strategy for where to place your brand across social media, search ads, display, and more.
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Display & Programmatic Advertising
We dive deep into our detailed market research to better understand your ideal buyer’s journey and create a more exceptional user experience for your brand, your site, and your content.
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eCommerce Ads & PPC Optimization
Slow and steady wins the race when you are setting up paid campaigns. We take up our time to build your campaigns the right way to boost your conversions and consistently improve your ROI.
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Conversion Rate Optimization
With conversion and user centric design, we focus your users’ attention on the singular goals of your pages - whether that is on site purchases or scheduling a demo. We work hard to increase your conversion rates while decreasing your overall ad spend.
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