Case Studies Archive | Directive

Customer Generation
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Customer Generation
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
MORE RESOURCES
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Targeted SEO Strategy Drives 46% Increase in Conversions

SEO

Establishing digital authority leads to 2750% MQL increase

SEO

Content strategy generates over 2 million impressions in 3 months

Paid Social

LinkedIn ABM advertising strategy leads to 31% increase in leads

PPC

Directory optimization increases BoFu conversion rates by 336%

200+ Leading SaaS companies trust us to drive Results

Directive adds a lot of bandwidth to our team and provides focus in areas that we are not always able to dedicate time to, but that can have short and long-term impact. Their keen focus on SEO and their ability to provide content recommendations help us use our internal resources wisely and spend time where we know we can make a difference.

Sonya Hansen

Director of Demand Generation, Matillion

Our success stories.

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Services

Content SEO

Targeted SEO Strategy Drives 46% Increase in Conversions

Content SEO

Content strategy generates over 2 million impressions in under 4 months

Content SEO

Establishing digital authority leads to 2750% MQL increase

Content SEO

Brand discoverability campaign leads to 282% increase in organic traffic

Content SEO

Digital asset creation strategy leads to 121% increase in organic leads

PPC

LinkedIn ABM advertising strategy leads to 31% increase in paid leads QoQ

PPC

Alpha/Beta campaign segmentation strategy drives 78% MQL increase in under 6 months

PPC SEO

Free trial lead generation strategy leads to 238% conversion rate increase

PPC

Leveraging third-party directories accelerates bottom-of-funnel conversion rates by 336%

Content PPC SEO

Introducing multi-step lead forms slashes cost-per-lead by 65%

PPC SEO

Buyer-centric paid and organic search strategy leads to a 251% increase in leads

PPC SEO

Increasing Market Share on SERPs & CRO increases conversions by 148%

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about your SQL goal again?

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