SentinelOne is shaping the future of endpoint security with an integrated platform that unifies the detection, prevention, and remediation of threats initiated by nation states, terrorists, and organized crime. The unique approach is based on the deep inspection of all system processes combined with innovative machine learning to isolate malicious behaviors quickly, protecting devices against advanced, targeted threats in real time.
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ATG is a manufacturer of LED lighting, working with distributors and contractors. Founded in 2001 by a group of visionary engineers in California, ATG is one of the most recognized brands in the world for retrofitting conventional lights with LEDs. They pride themselves on delivering great value to their customers, helping save energy, and protecting the environment.
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Total Phase manufactures test and measurement equipment, namely devices that monitor signals on wired protocol buses. They work with standards like I2C, USB, and others. These are things that a normal, everyday consumer wouldn’t know about, even though they’re found in everyday life. Total Phase sells products directly to electrical engineers. The market is highly technical, with less than one million people worldwide.
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GPS Trackit is a sub-company of Global Tracking Communications, Inc. They own, write, and operate software aimed at providing ways to optimize business. The hardware and software are designed to streamline fleet management and GPS tracking for delivery and distribution businesses looking for a more granular picture of their drivers and routes.
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Over the last month, we've reached new levels of organic traffic on our website, and we're starting to see higher conversion rates from our pay-per-click and landing page efforts. We've seen an increase in conversion rates, and have closed a deal with one business as a result of increasing our rankings on our 2 landing pages. In terms of organic results, we've generated the highest number of demo requests of all time, during last month. It was a 20-30% increase which resulted in more business. Over a short period, we've seen a return on investment through Directive's work.
I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive's work. I’ve built out a pretty comprehensive web tracker that tracks the whole of KPIs [key performance indicators] relative to historical performance. We’ve also established goals that go against that. We track the overall visitors that come to the site, so we do track quality visits. Those have gone up relative to organic and paid quality visits. Then we have our leads. Obviously, we have a couple of different categories of leads when they come to our site and fill out different forms. One is when they fill out an information request, which is specifically requesting a salesperson to contact them. A secondary softer lead is when they download gated content. We’re tracking those, and those metrics have improved as well, both paid and organic. We track our total paid clicks, our ad-click-to-lead ratio, and then cost per lead. Everything is going up. I was seeing positive results within the first 60 days. We were definitely getting results I could brag about within 60 days.
Outside of conversions, we have seen an increase for the return-on-investment given by our landing pages. Our ranking has been increasing steadily after the site launch, which was surprising to us. Usually, at this point in the relationship with an SEO company, there comes a period of excuses and requests to wait for 3 months before seeing any kinds of results. Directive Consulting has handled back-linking behind-the-scenes and worked on our pay-per-click campaign, optimizing our keywords and moving the budget around. This made a significant difference.
A lot of our business is over the phone and the majority of the leads they’ve been generating for us are over the phone. About 20% of the new leads we’re getting monthly can be traced back to the work they’re doing. Directive has really impressed me on this front by how persistent and good they are with different tactics for communicating with our Chinese side.
In the first quarter of this year, traffic to our site increased 36% over the same period last year and conversions increased 60%. They had suggested very early on that we move our blog from the subdomain that it was on to our primary domain and I think that’s had a big effect on organic search traffic. They’ve been able to help with more technical optimization that has gotten us some wins. Being able to unload all of our online advertising efforts and have them manage all of that has been big for us because we don’t have the resources in-house to do that. They’ve been good about continuing to explore options and we’re now moving into Facebook and LinkedIn. I think being able to expand our advertising efforts has contributed greatly to the increase in traffic and conversions.
Directive began their engagement with us in June. Since that time, we went from ranking for 8 keywords in the top 10 positions to ranking for 51 keywords, according to data we receive from SEMrush. When comparing organic users from Q3 and Q4 of 2016 to Q3 and Q4 of 2015, we saw a 128% increase with 51,707 users compared to 22,647. Comparison data for leads for PPC and SEO is unavailable because tracking was set up during the Directive project in June.
