Directive Institute | Online Digital Marketing Course

Learn Digital Marketing the Right Way

Learning by Doing. Step-by-step digital marketing training to drive more sales to any business.

 

 
 
40+ ACTIONABLE VIDEO TUTORIALS
INCLUDES OFFICIAL CERTIFICATION
COMPLETE ACCESS FOR $99

Companies that rely
on our expertise.

PPC

Build & launch PPC campaigns from scratch. Learn the fundamentals of Google Ads covering everything from keyword research and ad creation to designing your very own landing page.

13 lessons

SEO

See step-by-step tutorials on SEO fundamentals including keyword research, on-page optimization, technical SEO, link building, creating content that ranks, and more!

10 lessons

CRO

Get more conversions out of your website traffic. Receive CRO training on best practices and see winning test examples. Learn how to set up your own tests in Google Optimize.

11 lessons

Analytics & Optimization

Learn how to effectively analyze and optimize active campaigns based on metrics that matter the most to consistently improve performance.

7 lessons

Designed specifically for you.

Student

Acquire skills employers desperately need.

In-House Marketer

Learn digital marketing effectively, as quickly as possible.

Agency Marketer

Get better results for your clients and customers.

Taught by the best.

Jesse Seilhan

Managing Director at Directive
  • Trains all new and current Account Strategists
  • Oversees Directive’s SEO, PPC, and CRO departments
  • Helped achieve growth and sustainability for over 100 clients

I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn’t but shows you exactly how to document your findings and turn them into actionable PPC ads.

Michelle Brammer
DIRECTOR OF MARKETING

All Modules

PPC TRAINING

Learn how to build Google Ad campaigns that make businesses more money

Audit competitors and perform keyword research
Consolidate findings & craft a cohesive strategy
Create a compelling landing page
Create text and display ads from scratch
Build Search, Display, & Remarketing Campaigns
Setup proper conversion tracking
SEO COURSE

See how to help businesses become completely unmissable on Google

Research keywords with high demand and profitability
Optimize on-page meta information
Audit critical technical aspects of any site
Create content that users love and Google ranks
Run effective link building campaigns
Help businesses stand out for local searches
CRO COURSE

Understand ways to convert more website visitors into customers

Create more persuasive copy
Improve social proof and credibility on any website
Incorporate & optimize design elements
Create a more compelling call-to-action
Reduce friction on website forms
Launch a Google Optimize Test
ANALYTICS & OPTIMIZATION TRAINING

Audit & adapt your campaigns efficiently to see consistent growth

Identify which metrics matter
Setup Google Analytics Goals
Audit PPC Campaign performance
Perform an SEO Audit of an individual page
Create Google Data Studio Dashboards
Getting additional resources & support

Commonly asked questions.

How long do I have access to the course?

You will have lifetime access to the course for $99/month.

How long is the course?

Plan to take about one month to complete the course. There are 42 video lessons with approximately 13 hours of video content, plus written out step-by-step guides.

What tools will I need to complete the course?

If you have a website or business to apply the lessons to, great! If not, you can use any example website to go through the lesson material as we provide access to free tools, templates, and examples.

What is your refund policy?

We offer a 7-day money back guarantee.

This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I’ve been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority. I highly recommend it to other bloggers and website owners.

Lidiya K
FOUNDER, BUSINESS OWNER

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