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PPC AGENCY FOR B2B

Turn Paid Media Into Profitable Pipeline.

Paid media should do more than generate activity. Directive builds campaigns around the buyers, channels, creative, and conversion paths that drive qualified pipeline, then optimizes every dollar against real business performance.

Turn Paid Media Into a More Predictable Revenue Channel.

Our methodology

Directive combines buyer intent, firmographic targeting, and LTV:CAC modeling to focus paid media on qualified pipeline, not MQL volume. Every campaign is built around real revenue outcomes.

As platforms change, Directive tests new targeting, bidding, measurement, and creative opportunities against real campaign performance.

175%
Increase in Closed/Won Deals
Directive nuanced WordPress’s enterprise targeting to strategically increase enterprise opportunities by 607% and closed won deals 175%.
Read the Case Study

One Strategy Built for the Full Paid Media Mix.

OUR SERVICES

Directive brings channel specialists, creative, analytics, and media strategy together as one paid media team.

Every campaign benefits from deeper channel expertise, faster decisions, and tighter coordination.

Paid
Search

Capitalize on the valuable search intent when prospects are raising their hands for exactly what you offer to drive real pipeline, not fluff. We bring our expertise as a Google Ads agency to each campaign, optimizing your presence on both Google and Bing search so you capture every qualified lead who’s looking for solutions like yours.

Go from apathy to action by driving meaningful value from refined campaigns geared at your ideal customer persona. We tailor paid social advertising on networks like LinkedIn and Facebook to engage your audience where they spend their time, turning scrolls into conversions.
Identify key target accounts and unite sales and marketing to saturate companies you know are great customer fits. Our account-based approach ensures your ads reach the decision-makers at those high-value accounts, creating influence and awareness that accelerate deals.
Find and fix lifecycle leaks across the entire bowtie funnel to improve consistency, stay top of mind, and maximize conversions. Through programmatic advertising, we expand your reach across display, video, and emerging channels. We can even function as your global PPC agency by coordinating campaigns across global markets for maximum scale.

Retargeting

Plug the funnel leaks in order to stay top of mind, get your prospects to take action, and ensure valuable touch points are being generated across web and ad interactions. As a Google remarketing agency expert, we implement advanced retargeting strategies on the Google Display Network and other platforms to re-engage bounced visitors and nurture them back until they’re ready to convert.

Performance
Reporting

No more blind spots: get full pipeline visibility into each channel and tactic to ensure capital allocation is based on what is positively impacting your bottom line. We provide detailed, custom reporting and dashboards for total transparency. As a performance- focused SEM agency, we prioritize clear communication so you always understand how your campaigns are contributing to revenue.

Paid Media Built for Smarter Acquisition.

PAID MEDIA FOR B2B

Smarter acquisition starts with knowing your best buyers and what drives action. We us audience intelligence, channel strategy, and performance data to put spend behind the opportunities most likely to convert.

Make Every Ad Dollar Accountable

Clicks and conversions mean little when they do not create qualified pipeline. Partner with Directive to turn paid media spend into measurable revenue impact.