B2B LANDING PAGE DESIGN: COMPANY & SERVICES

WE CRAFT LANDING PAGES THAT DRIVE CONVERSIONS

Your ads are the first impression your user has with your brand, but your landing page is your user’s first interaction. We craft custom landing pages that delight visitors, drive conversions, and integrate directly into your CRM.

PPC Expertise for B2B Clients

Directive Approach

1 CUSTOM LANDING PAGES
We won’t waste your time with templates or pre-formatted landing pages. We design unique, custom, and beautiful landing pages to match your brand and goal.
CUSTOM LANDING PAGES
We won’t waste your time with templates or pre-formatted landing pages. We design unique, custom, and beautiful landing pages to match your brand and goal.
2 CAMPAIGN SPECIFIC PAGES
We isolate singular campaigns to better target and align your individual ads with singular landing pages, each dedicated to one goal, and one CTA.
CAMPAIGN SPECIFIC PAGES
We isolate singular campaigns to better target and align your individual ads with singular landing pages, each dedicated to one goal, and one CTA.
3 COMPETITOR ANALYSIS
We will dive deep into market research of your industry and competitors to build a better picture of how your competitors are using landing pages to convert users. We want to know what’s working and what isn’t.
COMPETITOR ANALYSIS
We will dive deep into market research of your industry and competitors to build a better picture of how your competitors are using landing pages to convert users. We want to know what’s working and what isn’t.
4 CONSTANT A/B TESTING
By constantly testing different variants of your copy and design, we can rapidly determine which styles and which CTAs work best for your given industry niche. Our decisions are made based on data.
CONSTANT A/B TESTING
By constantly testing different variants of your copy and design, we can rapidly determine which styles and which CTAs work best for your given industry niche. Our decisions are made based on data.
5 FORM TRACKING & ANALYSIS
Tracking and reporting on the success of your given ads is our passion. We build landing pages to fit right into the conversion comfort zone for your ideal users. So you can kick back and watch them convert.
FORM TRACKING & ANALYSIS
Tracking and reporting on the success of your given ads is our passion. We build landing pages to fit right into the conversion comfort zone for your ideal users. So you can kick back and watch them convert.
6 CRM TAGGING
Even if your landing pages and forms are converting like crazy, if you aren’t turning those leads into sales, they simply aren’t generating revenue for your actual business. We make sure your front end performance metrics match actual sales and revenue for your business.
CRM TAGGING
Even if your landing pages and forms are converting like crazy, if you aren’t turning those leads into sales, they simply aren’t generating revenue for your actual business. We make sure your front end performance metrics match actual sales and revenue for your business.
7 HEATMAPS AND USER RECORDINGS
With our advanced suite of tracking and recording tools, we can analyze actual recording of user visits on your site, or run heatmaps to see how much of your content posts are being read to optimize above-the-fold features.
HEATMAPS AND USER RECORDINGS
With our advanced suite of tracking and recording tools, we can analyze actual recording of user visits on your site, or run heatmaps to see how much of your content posts are being read to optimize above-the-fold features.
8 CONVERSION & USER CENTRIC DESIGN
Finding the conversion comfort zone between benefit and convenience is what we live for. We prioritize a delightful user experience while maintaining focus on your conversion goals.
CONVERSION & USER CENTRIC DESIGN
Finding the conversion comfort zone between benefit and convenience is what we live for. We prioritize a delightful user experience while maintaining focus on your conversion goals.

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Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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PPC Services We Specialize In

Adwords Audit Services
We take your paid campaigns very seriously. To ensure we are starting off on the right foot we comb through your previous campaigns with detailed attention to craft a campaign that will increase your ROAS (return on ad spend) moving forward.
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Remarketing & Retargeting ADS
In today’s digital market - success comes from segmentation and advanced targeting. By building detailed lists and tracking each user, we can tell your story across multiple channels.
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Display & Programmatic Advertising
Creating the most value-driven content isn’t enough to convert every user. We rely on deep market research to advertise your brand and story where your ideal buyers are looking.
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eCommerce Ads & PPC Optimization
We build targeted and focused campaigns built around Single Keyword Ad Groups to improve not only the traffic to your product pages, but your actual conversion rate as well. We want to increase your revenue and improve your ROI - not just your traffic metrics.
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Conversion Rate Optimization
Traffic is only the first half of the long and difficult struggle that is conversion. At Directive, we believe that the the strongest conversion force beyond value is delight. We create a delightful on-site experience for your users to increase conversions and lower CPA.
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