VIDEO AGENCY FOR SOFTWARE & TECH

Videos for software and tech companies,
powered by Customer Generation.

Short-form videos are an engaging and strategic way to communicate value faster across all platforms.

View Our Reel

I had a picture in my head of how I wanted everything to look. Directive helped me realize that picture, and they did it in a cost-effective way.

Creative
Creative

Sizzle That Sells
Software and Tech

Videos are exciting. With built-in entertainment value, they reward your customers and users for spending time with your ad. From big-brand commercials to product explainers and customer testimonials, no other communications medium is more attractive or more viewed by today's mobile audience.

Brand
Videos

Bring your brand story and value proposition to life, from broadcast commercials to longer format overview videos.

Explainer Videos

Inspire your customers and users to reimagine their lives with your software or tech product.

Video
Ads

Repurpose large-scale videos into smaller, persona-targeted video ads and get more ROI from your assets.

Testimonials &Case Studies

Social proof is a powerful tool. Add engagement and depth to your case studies and reviews.

Today's customer attention span is 8 seconds.

Video stops the scroll.
We develop strategically intentional video content that captivates and resonates your customers & users in the software & tech space.

This year, video will make up 75%
of all ad spending.

Make sure your business doesn’t get left behind.
Take advantage of the world’s fastest-growing communications tool to engage with your audience in their preferred medium.

Placing a video on a landing page can increase conversions by 80%.

Videos are a tactical form of persuasive engagement.
Customer-led videos connect emotionally with your audience, articulate value quickly, and motivate action.

Convert your viewers into customers.

Captivating videos drive conversions better than any other medium.
Users prefer video over text, so build your video library strategy today.

We are so excited to share this [video]. THANK YOU Ryan, Tucker, and Alex [Directive Team] for a smooth editing process and amazing, emotive video that tells our story. Our Sales team is thrilled to start sharing it with prospects.

Felicia Greiff

Content Marketing Lead

Stop the scroll and grow your customer base.

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