Amanda Tallon is the Associate Director of Demand Generation at Directive, where she blends a passion for storytelling with performance-driven strategy to help B2B brands scale. With extensive experience in paid social, audience segmentation, and creative testing, Amanda builds full-funnel campaigns that align brand message with business outcomes. She believes the most impactful marketing starts with a clear story, shared effectively. Outside of work, Amanda enjoys hiking, reading, organizing Pinterest boards, and spending quality time with family and friends.