Directive Consulting
Client Results
See Our Work
Book Intro Call

Marketing Blog

The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • CRO
Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?
Picture of Mike Duquet
Mike Duquet
  • Sales
Consumer Decision Making Process: 5 Stages & Modern Changes
Picture of Garrett Mehrguth
Garrett Mehrguth
  • AI, Content Marketing
How to Edit Like an Editor (With Help From Generative AI)
Picture of Michael Bonebright
Michael Bonebright
  • Paid Media
Precision Targeting in 2025: How AI Pinpoints High-Intent B2B Segments
Picture of Angie Glass-Liu
Angie Glass-Liu
  • Content Marketing
Top 25 B2B Content Marketing Agencies That Drive Conversions in 2025
Picture of Graysen Christopher
Graysen Christopher

Latest articles

Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?

Friction is everywhere, it’s a force of nature, but it could be...

Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While...
How to Edit Like an Editor (With Help From Generative AI)

Browse through our complete collection of articles.

Filters

  • Topic

SaaS Marketing Makeover for Zapier- With Labelbox’s Director of Demand Generation, Matthew Hammo‪n
Smart Broad blk
Smart Broad: A Next Generation Google Search Campaign
A guide to leveraging Google's AI-powered technology for improved search performance....
The LTV:CAC Cheat Sheet
LTV:CAC is an essential metric for measuring the profitability of your SaaS...
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brie‪n
Lauren O'Brien
Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brien
Melanie Chapman
SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
How to Source Guest Post Opportunities for SaaS Companies
  • B2B, Perspectives
How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one...

Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 7 – With Former VP of Marketing at Cygilant, David Kirkdorffe‪r
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 8 – With HammerTech_US’s VP of Marketing, Virginia Chere Lucet‪t‬

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call

Directive Consulting logo inverse

Navigation

Services

Contact Us

Want to join the team?

RFP Submissions

Locations

Orange County

Austin

New York City

Mexico
City

London

Toronto

© 2025 Directive. All Rights Reserved.