Without a TAM, Your B2B Marketing Is Useless
Introduction In B2B marketing, finding and targeting your ideal customer is a never-ending uphill battle. But what if you could
Andrew Finkenbinder is an expert in digital marketing strategies with a deep focus on customer and revenue generation. At Directive, he plays a key role in identifying clients' total addressable markets with data tools and leveraging digital channels to fill sales pipelines.
Introduction In B2B marketing, finding and targeting your ideal customer is a never-ending uphill battle. But what if you could