The Recipe for a Winning B2B Facebook Ads Strategy

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Category: B2B

The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies focused on SEO. Guest post opportunities are the best way to generate backlinks with highly-targeted anchor text. Locate the most popular conferences in your space and scrape the sponsorship data using Import.io. Use LinkedIn Sales […]

Liam Barnesin
February 13, 2021

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

Evolution of the 4 Ps of Marketing

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what […]

Liam Barnesin
December 15, 2020

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a […]

Blake Emalin
June 24, 2019

Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings […]

B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the right […]

Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software. Recently, Clutch has announced over 260 B2B companies […]

Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]

Brian Buiin
February 22, 2019

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