Google Analytics KPIs SaaS Websites Need To Track

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Category: B2B

Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not.  When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It […]

Lizzie Daveyin
April 22, 2022

The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes.   SaaS brands […]

Lizzie Daveyin
April 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands

The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies.  LinkedIn is a high-value platform, and in […]

How Can SEO and Paid Media Work Together for Better Results?

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. This article will highlight each digital marketing component providing the unique benefits while […]

Abe Escardain
April 15, 2022

How to Leverage SaaS Customer Journey Stages

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. In this article, we’ll help you learn more about the SaaS customer journey, why you […]

Mahnoor Sheikhin
April 15, 2022

Product Marketing Strategy vs. Customer-Led Marketing Strategy

A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product won’t reach its full potential and use by your prospective audience. Most product marketing strategies start with the what (the product) in mind and build the strategy around it. This is an okay approach because […]

Tim Davidsonin
April 15, 2022

Directive Announces International Expansion

California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]

Tim Davidsonin
April 15, 2022

How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. But that’s a whole lot easier said than it is done. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your […]

What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step. The salesperson built great rapport, showed value, and closed the account. Now marketing’s job is done and it’s time to move onto the next new account, right?  While many organizations operate this way, successful companies […]

B2B SEO vs B2C SEO: The True Breakdown and Comparison

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. But what about the differences? Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. […]

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