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Author name: Will Price

Will has been creating content since before it was called "content." For the past 15 years, both at agencies and in-house, he has been helping brands tell better, impactful, and memorable stories using a hefty dose of gut-feeling backed up by consumer insights and research. As Directive’s Content Marketing Director, Will is going to take some risks and increase the efficacy of the content program. His credo is simple: The minute you think you have it figured out is the moment you start to fail.

Will Price
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