B2B Advertising Insights For Every Stage of The Funnel

Category: Perspectives

B2B Advertising Insights For Every Stage of The Funnel

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]

Izabelle Hundrev In B2B Inbound Marketing Perspectives

9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]

Garrett Mehrguth In Perspectives Videos

How to Use SaaS Marketing Metrics To Track Your Growth

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]

Liam Barnes In Perspectives

Activation: The Missing Component of SaaS Search Marketing

Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]

Liam Barnes In Perspectives

How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]

Ashton Newell In B2B Perspectives

Audiences that SaaS Companies Need to Build Now

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]

Max Serrato In Perspectives PPC

ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]

Liam Barnes In Perspectives SEO

How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies focused on SEO. Guest post opportunities are the best way to generate backlinks with highly-targeted anchor text. Locate the most popular conferences in your space and scrape the sponsorship data using Import.io. Use LinkedIn Sales […]

Liam Barnes In B2B Link Building Perspectives

The Pillars of Demand Generation for SaaS Companies

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies are all leaders in demand generation. Discoverability at every step of the buyer’s journey improves brand awareness. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your […]

Liam Barnes In Demand Generation Perspectives

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