Archive
Category: PPC
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
How to Optimize Convo Ads
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target persona’s inbox, at an extremely low cost; they are a great way to get your foot in the door and deliver a quick elevator pitch with a bit more context than the standard image ads […]
4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients […]
What is Content Syndication and Why Is It Important for SaaS?
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted – ALL OF IT – and […]
The (Proper) Google Tag Manager
Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes. SaaS brands […]
The Best B2B LinkedIn Strategy for SaaS Brands
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. LinkedIn is a high-value platform, and in […]
How Can SEO and Paid Media Work Together for Better Results?
Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. This article will highlight each digital marketing component providing the unique benefits while […]
Top Google Tag Manager Benefits for SaaS SEO and Paid Media
If you wanted to track visitors to your website ten years ago, you would need either a software developer to help you out or you would have to know how to code yourself. But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, […]
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. Additionally, Google often makes assumptions on which audiences fit into each bucket; granted, it is based on online behavior. Facebook also has a variety of options, but often […]
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
