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Category: PPC

Audiences that SaaS Companies Need to Build Now

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]

Max Serrato In Perspectives PPC

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]

Max Serrato In Perspectives PPC

PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]

Andrew Choco In PPC

Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when […]

Kylie Kowalske In PPC

SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]

Garrett Mehrguth In PPC SEO Videos

Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online.  You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense!   But knowing where your target market spends their time is only half the […]

Josh Nelson In Perspectives PPC

Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next […]

Brian Bui In B2B Perspectives PPC

Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate, you must fully comprehend what remarketing is. Remarketing or retargeting is the act of advertising to those who have already been marketed to in the past. Simple enough, right?  In digital marketing terms, users who […]

Cassie Wiley In Perspectives PPC

How to Optimize Your Google Ads Budget From KPI Metrics

How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you may need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes. […]

Josh Nelson In PPC

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