6 Best Ways to Improve Your Landing Page Copywriting
The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page
Insights
10 Ways to Improve Your Website Copy
Your website copy is the main text of your website that communicates to your visitors about your brand and the
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
6 Components of an Effective Digital Marketing Plan
A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an
6 Top Digital Campaigns to Inspire You in 2020
As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy
Digital Marketing Certification: Do You Really Need One?
A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose
The Importance of Digital Marketing
If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to
10 Essential SEO Skills You Need To Succeed
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
