Our Marketing Blog for Curious, Lifelong Learners in the Tech Space

Marketing and tech are always evolving, so we're here to keep you up-to-date with the latest trends and news, so that you and your organization can grow, too.

7 of the Oldest Demand Generation Agencies

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]

How to Setup Google Ads Enhanced Conversions

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭 Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Tracking identifiers like third-party cookies, device […]

Amanda Lopezin
October 26, 2023

5 Top Performance Marketing Agencies Celebrating 10+ Years

There are a ton of marketing agencies out there claiming they can do it all. But let’s be real: doing everything often means excelling at nothing. If you’re serious about crushing your growth goals, you need a specialized performance agency. And not just any newbie on the block — you need a seasoned pro who’s […]

Katie Knollin
September 26, 2023

How to Find Competitor’s Keywords with SpyFu

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]

Amanda Lopezin
September 15, 2023

4 Common B2B Google Ads Mistakes and How to Fix Them

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or […]

Tim Davidsonin
September 12, 2023

How to Find the Best PPC Consultant Services

PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.

Tim Davidsonin
August 29, 2023

9 Best B2B Marketing Campaigns – With Actionable Examples

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A […]

Tim Davidsonin
July 31, 2023

LinkedIn Conversation Ads that Actually Work [With Examples]

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder. Let’s dive into the step-by-step actions to create a campaign that actually […]

Amanda Lopezin
July 31, 2023

Create a 24/7 Buyer Engagement & Conversion Funnel with Video

Video is the ultimate tool for engaging and influencing buyers throughout their self-research journey. Read to uncover which ones are the most impactful at each stage.

How to Combine Content + SEO So Self-Serve Buyers Choose You

To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.

Find out how you can crush your tech marketing goals with Customer Generation.

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