Sour & SaaS: What Makes A Good B2B Video? Ft. Ding Zheng – Co-Founder, EventShark
Learn how to build a B2B video creation strategy from scratch and create videos that drive brand awareness and pipeline growth even without on-camera talent.
Video
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing on qualified pipeline beats chasing perfect CPL or CPC.
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how B2B marketers can drive real pipeline, qualified leads, and revenue in 2025.
