What Are Some of the Most Difficult Decisions You Make As a Leader?

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Author: Garrett Mehrguth

What Are Some of the Most Difficult Decisions You Make As a Leader?

So just the other day, I got an email where someone was asking me, “What are some of the most difficult challenges or decisions you have to make every day as a leader?” And I was trying to think like if there was a way to categorize like, what are those difficult decisions, and then […]

Garrett Mehrguthin
November 30, 2018

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]

What are the best techniques for off page SEO in B2B?

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” Let’s address this and share two great things you can be doing today. If you’re in B2B and you’re worried about your search engine […]

Garrett Mehrguthin
September 21, 2018

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and […]

People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.

Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them work together. Today, we’re going to be talking about the difference between marketing and advertising in the context of B2B. Let’s start by clarifying that advertising really is just a subset of marketing. It exists […]

4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include. The reality is that one of the roles you probably have, but the other three, we should take a harder look at.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by […]

Powerful Ways to Improve Your Internal Marketing [VIDEO]

As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today we’re going to give you three ways that you can improve your B2B internal marketing.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the […]

What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]

What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]   “Obviously, it’s B2B companies marketing to other B2B companies.”– And that’s true. But the problem is that it’s actually not that. Actually, it’s individuals at B2B companies marketing […]

B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]

If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]

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