Garrett Mehrguth
There is a moment in every paid search program where you realize...
Demand generation remains one of search marketing’s most challenging pain points for...
Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies...
By now, you probably know that in the advertising space, video content...
The concept of machine learning has mixed connotations, though it has come...
The days when a customer came to your SaaS website and started...
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations...
Congratulations! Your marketing team did a great job in getting a client...
Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform...
You’ve created the perfect landing page and have reached a product-market fit...
Looking for an SEO agency can be a daunting task for any...
Marketing is undoubtedly one of the broadest industries out there. Marketers come...
The introduction of powerful technologies and automation has created a split in...
We are in the age of content abundance. With more than 4.4...
Measuring customer experiences for SaaS companies is essential if you want your...
A solid SaaS content strategy can provide value to prospective clients. However,...
If you consider yourself a modern SaaS marketer with your salt, then...
We all want to milk the most value possible out of our...
While a majority of B2C companies are crushing the social media marketing...
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
Let’s talk about some critical B2B marketing metrics. We like to call...
For many business-to-business (B2B) software organizations, paid advertising is essential to generating...
Key Points: We outlined 8+ different SaaS marketing metrics you must track....
Key Points: Search marketing is incredibly effective in driving traffic and leads...
Key points: CAC, or customer acquisition cost, is the cost of turning...
Key Points: Sourcing opportunities for link building and digital PR is one...
“Hit your MQLS.” “Can you drive more leads at a lower cost?”...
Key Points: SaaS and Cloud Software industries are primed for at least...
“In marketing, I’ve seen only one strategy that can’t miss – to...
While there are positive trends to indicate a change from the status...
The proliferation of digital information has created a new buying environment. Most...
Michelle Mckinley is the senior director of growth marketing at CareerArc, a...
Sonya Hansen is the director of demand generation at Matillion, a team...
Are you searching for innovative landing page ideas that can help you...