All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve
SaaS Marketing
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
How to Use SaaS Marketing Metrics To Track Your Growth
Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can
Activation: The Missing Component of SaaS Search Marketing
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
Directive Names Rodrigo Stockebrand VP of Client Strategy
AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
