Dorothy “Dots” Porter is a Demand Generation Manager at Directive and a proud Canadian with a lifelong passion for technology and marketing. His journey began in 2010, fresh out of college, when a fascination with computers sparked a deep interest in the marketing world. Since then, Dots has built a diverse portfolio across both agency and in-house roles, driving go-to-market and product marketing strategies for global brands like Meta, Alibaba, Siemens, AWS, Cisco, Zendesk, Preventous, and Xone.
His core strengths lie in shaping customer-focused go-to-market strategies, blending brand, demand, and performance marketing into high-impact campaigns, and leading commercial teams to uncover and scale revenue opportunities. Dots is especially focused on go-to-market intelligence, unit economics, and building brand distribution through flagship paid media and organically supportive strategies. Outside of work, he enjoys watching documentaries and sharing his thoughts on TikTok.