Usman Shabbar

Usman Shabbar is the Associate Director of Demand Generation at Directive, where he leads strategy and execution for performance-focused marketing programs that generate qualified pipeline and accelerate revenue for B2B brands. With a strong background in digital marketing, campaign architecture, and revenue operations, Usman specializes in building full-funnel strategies that align marketing efforts with sales outcomes. He is passionate about leveraging data, automation, and experimentation to scale demand engines efficiently and effectively. At Directive, Usman plays a key leadership role in turning strategic vision into measurable business growth.