Black Pelican Logo

Client

Pelican Products, Inc. is a manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals, including fire / safety, law enforcement, life sciences, defense / military, aerospace, entertainment, industrial and consumer.

Industry

Protective Case Company

Service

PPC

Marketing Goals

Pelican needed a partner with deep B2B expertise that could get them a massive bump in digital leads from their pay per click campaigns without increasing spend.

Directive Approach

We began their campaigns by restructuring their ad groups into SKAGs (single keyword ad groups) so that we had granular control of each ad experience. From there, we developed custom landing pages for each ad group that told Pelican’s story in a compelling manner and differentiated their world-class products. Currently, we are experimenting with new bid strategies, innovative Adwords experiments, and further optimization of different stages of their funnel.

Results

Pelican Case Study Graph
INCREASE IN LEADS
Pelican Case Study Graph
DECREASE IN PPC CPA
Pelican Case Study Graph
INCREASE IN PPC CONVERSION RATE

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