Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. They address critical business need: to incentivize employees and align their behaviors with company goals.
Xactly wanted to improve net new leads per quarter for all digital channels, with emphasis on overall web traffic, organic traffic, and paid advertising.
Optimizing search engine market share for Xactly was the top priority. We were able to accomplish this by improving search engine visibility for target audiences at the bottom of the funnel. In order to generate qualified leads from these users, we focused on value-driven content on relevant, winnable terms, landing page testing on PPC platforms, and third party directory optimization.
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