Black Xactly Logo

Client

Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. They address critical business need: to incentivize employees and align their behaviors with company goals.

Industry

Software-as-a-Service (SaaS)

Service

SEO, PPC, Content

Marketing Goals

Xactly wanted to improve net new leads per quarter for all digital channels, with emphasis on overall web traffic, organic traffic, and paid advertising.

Directive Approach

Optimizing search engine market share for Xactly was the top priority. We were able to accomplish this by improving search engine visibility for target audiences at the bottom of the funnel. In order to generate qualified leads from these users, we focused on value-driven content on relevant, winnable terms, landing page testing on PPC platforms, and third party directory optimization.

Results

Xactly Case Study Graph
INCREASE IN YOY ORGANIC TRAFFIC
Xactly Case Study Graph
INCREASE IN YOY ORGANIC LEAD GENERATION
Xactly Case Study Graph
IMPROVEMENT TO PPC LEAD GENERATION

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