Cybersecurity

The World Needs Cybersecurity.
The World Needs You.

Protecting the world is a full-time job. You build the products to safeguard the people. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted cybersecurity companies to drive qualified pipeline growth.

Tackling Cybersecurity Software marketing challenges.

How We Do It

Cybersecurity Software marketing comes with unique challenges: building trust and credibility, creating technical content, regulatory compliance, ever-changing security threats, and market saturation, to name a few.

At Directive, we understand these nuanced pain points, and answer with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new product or building brand awareness for your Cybersecurity brand, we have you covered at every step.

Why
Choose Us.

We are Directive: The Cybersecurity industry’s top choice for proven marketing solutions and revenue generation.

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the cybersecurity industry, from compliance to aligning with customer pain points.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Arctic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services
In the evolving world of cybersecurity, marketing leaders face challenges that require tailored solutions. As threats evolve, so do the strategies needed to market and sell cybersecurity services effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Eliminate wasted ad spend with high-performing paid media. Our approach to paid media generates and captures high-intent buyers with deep TAM and persona modeling, data-backed capital allocation, and iterative performance design.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Captivate audiences. Capture customers. Customer-centric performance video invests in the hard-won attention of your ICP to drive TAM coverage, continuous lead generation, and pipeline growth.

  • Brand Overview Videos
  • Social Video Content
  • Video Ads & Looping Animations
  • Product Explainer Videos
  • Customer Testimonials
  • Blog Video Content
  • Product Demo Videos
  • Case Study Videos
  • Tutorials and How-Tos

The Internet is evolving. It’s time your SEO did, too. Content and SEO strategies for SaaS that drive revenue, not just page visits.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

CRO & Performance design that drives conversions and brand advocacy. Pair our paid media service with unlimited CRO and performance design, so you can quickly launch any ad or landing page campaign without relying on an in-house team.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Predictable revenue starts with sophisticated marketing operations. Align your organization around processes and tech that improve the performance of your day-to-day marketing.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Go-to-market strategies that grow your market share. Take a bigger slice of your TAM with go-to-market strategies built on Directive’s proven Customer Generation methodology.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Eliminate wasted ad spend with high-performing paid media. Our approach to paid media generates and captures high-intent buyers with deep TAM and persona modeling, data-backed capital allocation, and iterative performance design.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Captivate audiences. Capture customers. Customer-centric performance video invests in the hard-won attention of your ICP to drive TAM coverage, continuous lead generation, and pipeline growth.

  • Brand Overview Videos
  • Social Video Content
  • Video Ads & Looping Animations
  • Product Explainer Videos
  • Customer Testimonials
  • Blog Video Content
  • Product Demo Videos
  • Case Study Videos
  • Tutorials and How-Tos

The Internet is evolving. It’s time your SEO did, too. Content and SEO strategies for SaaS that drive revenue, not just page visits.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

CRO & Performance design that drives conversions and brand advocacy. Pair our paid media service with unlimited CRO and performance design, so you can quickly launch any ad or landing page campaign without relying on an in-house team.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Predictable revenue starts with sophisticated marketing operations. Align your organization around processes and tech that improve the performance of your day-to-day marketing.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Go-to-market strategies that grow your market share. Take a bigger slice of your TAM with go-to-market strategies built on Directive’s proven Customer Generation methodology.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Experts at the ready.

Meet the heart of Directive.
Andrew Finkenbinder
Associate Director of Paid Media & Strategy
Mike Matta
Account Director, Paid Media
McKenzie Stinson
Senior Paid Media Strategist
Jon Taylor
Senior Account Strategist, Paid Media
Rachel Cribby
Senior SEO Account Strategist
Desh Chaudhuri
Demand Generation Manager
Maru Nieves
Digital Designer
Oscar Mata
Digital Designer
Fahima Miah
Senior Account Strategist
Angie Glass-Liu
Paid Media Strategist

Elevate your Cybersecurity Software marketing performance.

Garrett Mehrguth
CEO

team bio