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Resources

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PODCAST
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VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it. Research shows that
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a little step further. So, what you should
Sour & SaaS: Top Performing Creative on Meta For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
If you want the secret juice, it's video ads. And it's not just on Meta, it's also on LinkedIn. But video ads, using

Top Blog Articles

  • CRO
The Real Strategy Behind High-Converting B2B Websites

Too many teams build websites to attract attention rather than guide decisions....

See more blogs
  • Demand Generation
The Closed-Lost Analysis Playbook: How Winning Teams Fix Hidden Gaps

Every marketer and seller has experienced the quiet disappearance of a lead...

  • GEO
Building a Scalable Generative Engine Optimization Strategy

Search marketing has entered a new era and visibility now depends on...

  • B2B Lead Generation
The Modern Marketer’s Playbook for LinkedIn B2B Lead Generation

LinkedIn marketing is too often mistaken as a way to promote brands...

  • B2B Lead Generation
The B2B Expansion Marketing Playbook for Rapid, Hyper-Localized Market Entry

Expanding into a new market used to feel like trying to start...

See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • CRO
The Real Strategy Behind High-Converting B2B Websites

Too many teams build websites to attract attention rather than guide decisions....

  • Demand Generation
The Closed-Lost Analysis Playbook: How Winning Teams Fix Hidden Gaps

Every marketer and seller has experienced the quiet disappearance of a lead...

  • GEO
Building a Scalable Generative Engine Optimization Strategy

Search marketing has entered a new era and visibility now depends on...

  • B2B Lead Generation
The Modern Marketer’s Playbook for LinkedIn B2B Lead Generation

LinkedIn marketing is too often mistaken as a way to promote brands...

  • B2B Lead Generation
The B2B Expansion Marketing Playbook for Rapid, Hyper-Localized Market Entry

Expanding into a new market used to feel like trying to start...

  • Content Marketing
The Definitive Guide to B2B SEO & Content Trends in 2026

If you’re running marketing for your B2B company or doing research on...

  • Revenue Operations
The Definitive Guide to a Scalable RevOps B2B Attribution Model

If you’re part of a B2B marketing team that has built an...

Explore our Library
Our Latest Articles
  • CRO
The Real Strategy Behind High-Converting B2B Websites

Too many teams build websites to attract attention rather than guide decisions....

The Real Strategy Behind High-Converting B2B Websites
The Closed-Lost Analysis Playbook: How Winning Teams Fix Hidden Gaps
Building a Scalable Generative Engine Optimization Strategy
The Modern Marketer’s Playbook for LinkedIn B2B Lead Generation
The B2B Expansion Marketing Playbook for Rapid, Hyper-Localized Market Entry
The Definitive Guide to B2B SEO & Content Trends in 2026
The Definitive Guide to a Scalable RevOps B2B Attribution Model

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.