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Resources

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PODCAST
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VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it. Research shows that

Top Blog Articles

  • GTM
The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World

Revenue attribution used to be simple in the same way map reading...

See more blogs
  • Buyer's Guides, Programmatic
17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale
  • GEO
Your Essential Guide to LLMs and the Future of AI Content

B2B buying research is getting compressed. Your prospects are asking questions in...

  • Paid Social
The Performance-Driven Strategy for LinkedIn Personalized Ads

Personalization in B2B has reached an inflection point. Buyers expect relevance, but...

  • CRO
The Ultimate B2B Conversion Rate Optimization Guide

For senior B2B marketers and RevOps leaders, conversion rate optimization is not...

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Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • GTM
The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World

Revenue attribution used to be simple in the same way map reading...

  • Buyer's Guides, Programmatic
17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale
  • GEO
Your Essential Guide to LLMs and the Future of AI Content

B2B buying research is getting compressed. Your prospects are asking questions in...

  • Paid Social
The Performance-Driven Strategy for LinkedIn Personalized Ads

Personalization in B2B has reached an inflection point. Buyers expect relevance, but...

  • CRO
The Ultimate B2B Conversion Rate Optimization Guide

For senior B2B marketers and RevOps leaders, conversion rate optimization is not...

  • Data Analytics
Top 6 B2B Marketing Analytics Tools in 2026: A Revenue-Focused Guide

Most B2B organizations are not short on marketing data. They are short...

  • Content Marketing
10 B2B Content Marketing Mistakes (and How to Avoid Them)

Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s...

Explore our Library
Our Latest Articles
  • GTM
The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World

Revenue attribution used to be simple in the same way map reading...

The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World
17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale
Your Essential Guide to LLMs and the Future of AI Content
The Performance-Driven Strategy for LinkedIn Personalized Ads
The Ultimate B2B Conversion Rate Optimization Guide
Top 6 B2B Marketing Analytics Tools in 2026: A Revenue-Focused Guide
10 B2B Content Marketing Mistakes (and How to Avoid Them)

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.