Podcast Archives | Directive

Customer Generation
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- Why Directive?
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Customer Generation
Delivering on the Promise Demand Gen Forgot About
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Success Stories
Resources
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
MORE RESOURCES
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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper

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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper

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Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact

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SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

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SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

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Sour & SaaS – Season 5 Episode 1 – with Jeremy Epstein, CMO at Gtmhub

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SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

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SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

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SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

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SaaS Marketing Makeover for ServiceTitan with Jarod Greene, VP of Product Marketing at Highspot

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Sour & SaaS – Season 4 Episode 10 – with John Clark, VP of Product Marketing at Genesys

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