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Customer Generation
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- Why Directive?
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Customer Generation
Delivering on the Promise Demand Gen Forgot About
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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Design
  Customer-Led Design that triggers emotion & drives conversions that lead to more revenue.
- Revenue Operations
  Customer-Led Revenue Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Video
  Customer-Led Video grabs eyes and stops the scroll, purposely built to engage, educate, and excite your audience.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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WE CAN HELP YOU
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper

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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper

Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact

SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

Sour & SaaS – Season 5 Episode 1 – with Jeremy Epstein, CMO at Gtmhub

SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce

SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus

SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari

SaaS Marketing Makeover for ServiceTitan with Jarod Greene, VP of Product Marketing at Highspot

Sour & SaaS – Season 4 Episode 10 – with John Clark, VP of Product Marketing at Genesys

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