In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,...
What is Above the Fold?
Above the fold is the upper portion of a webpage that is visible when you land on that page. Her is where an important news story, information, or photograph is often located.
Above the Fold is a phrase that dates back to the early days of publishing. First used for newspaper publishing, “above the fold” was a term coined for content that appeared in the top half of the front page of a newspaper.
When newspapers were displayed on a newsstand, the stories that appeared above the fold were the most visible to passersby, and usually contained catchy, attention-grabbing headlines, enticing images, and dazzling quotes to grab readers’ attention and, hopefully, make a sale.
As news publications gradually moved from print to online, web design began to evolve and change to fit the modern mediums. In the 1990s, most media was available online in addition to in print, but the term, “above the fold” still stuck.
Today, the “fold” in “above the fold” no longer refers to the actual fold in a newspaper. Instead, when you see publications talking about the “fold” in online media, they are now referring to the bottom of a browser window, which is usually approximately 600 pixels from the top of the page.