How is an AdWords Campaign Created?
To create an AdWords campaign on Google, you’ll first need a Google account. After your account is up and ready to go, you can get started with the following steps:
Decide Your Campaign Type
Your first move is to decide what type of campaign you want to create. You may want to use display ads, search ads, shopping ads, video ads, or another option entirely.
Choose Your Goal
Once you know what type of ad campaign you want to create, you can choose a specific goal you want to optimize for. This can be increased website traffic, generating more leads, or making more sales. Once you do this, you can decide on how you want to accomplish your goal: through phone calls? Site visits? Email sign-ups? All three? You can choose something specific or everything at once
Name Your Campaign
Every campaign needs a name and you can choose your name now. Something concise is always a good option.
Add Location Targeting
This means you can set a certain location for your ad to appear. Sometimes your target audience exists in a specific region. This tool lets you narrow your ad campaign down to certain countries, states, cities, and zip codes depending on your needs.
Choose Your Bidding Strategy
The best option here is manual CPC because it gives you full control, but there are other options to peruse.
Set Your Daily Budget and Other Info
Now you can set your campaign’s daily budget, the delivery method of your campaign, and the beginning and end dates of your campaign.
Create Your Ad
You’re finally ready to create your ad. Enter in a headline or two a description, and any ad extensions you like to round out the campaign. When you’re done, it’s ready to go live – submit your ad for review and in a day or two, you should be up and running!

Useful and simple, AdWords are an online business’ best friend. Directive is a world-class PPC Agency that develops ad campaigns that drive growth to your online business. Get a free proposal from us at Directive.