How Can You Create Great Ad Campaigns?
When creating great ad campaigns, there are a few key moves to make for instant success. These include setting a campaign goal, identifying a target audience, segmenting an audience, and choosing the best means of advertising.
Setting a Campaign Goal
Let’s start with the basics. Even if you have a cool ad campaign in mind, if you don’t have a central goal for the campaign, you don’t have much. Ad campaigns need to have a goal for them to be useful to your business. Not sure what your particular goal should be? No worries. The most common campaign goals include acquiring new clients, successfully promoting current products, launching new products and services, and improving all-around brand awareness. Whatever goal you wish to meet, be sure that you’ve identified it before you start any ad campaigns.
Identifying the Target
Your target is your intended audience. Identifying who this is and what they need is critical for accomplishing your goals. Define in clear detail who you’re trying to reach through your ad campaign. Take factors such as age, social status, sex, marital status, habits, likes, dislikes, education level, and hobbies into account to get a well-rounded idea of who will get the most from your business.
Segmenting Your Audience
Once you have a good idea of who you’re trying to reach, you can break your target audience down further. This is known as segmenting the audience. You can simply divide them into different groups based on the products and/or services you want to sell. Factors such as age, marital status, habits, education level, hobbies, and more can help you separate your larger audience into smaller ones.
Choosing Your Best Means of Advertising
How you advertise is as important as advertising itself. When working online, you have a lot of options at your disposal for how to advertise, and choosing the right one for your business depends on a couple of things; your products or services and where the bulk of your audience spends its time.
These are some of the most common means of advertising:
- Social Media
Advertising on social media is useful if your demographic is comprised of teens, young adults, adults, parents, and young professionals. These are the people most likely to be on social media platforms like Instagram, Facebook or Twitter. You can post content here, engage with your followers, and personalize your outreach. What’s more, your audience can easily interact with you over social media, making it a great vehicle for connection.
Advertising through email, or email marketing, is a useful way to acquire new leads and possibly make conversions. For one thing, having the email of site visitors means they already have some interest in your business. Following up with emails about your products and services makes them more likely to make a purchase in the near future.
- SEO and SEM
Search engine optimization and search engine marketing are different, but they have similar goals. SEO is when you optimize your website and business blog content so that it can rank higher in organic searches. SEM, on the other hand, is all about optimization but through paid efforts like cost-per-click ads displayed on different search engine networks.