What is a Good Bounce Rate?
While you do not want your bounce rate to be too high, it is important to note that there is really no “typical” bounce rate to shoot for. Keeping in mind that the Internet is filled with billions upon billions of pages, it is very difficult to generalize what an average bounce rate should look like.
For an Internet user, there are thousands of pages to choose from that may (or may not) meet their immediate need for information, a product, or a solution. This is all to say that while you don’t want your bounce rate to be too high, you also don’t want to get caught in the idea of a “perfect” bounce rate because it will vary from site to site, business to business.
A “good” bounce rate is very subjective. What makes a bounce rate good or note will also depend on the type of webpage, where the traffic it receives is coming from, and the visitor demographic.
Some pages may have a high bounce rate because they are straightforward and informational – answering a direct question that doesn’t need any extras. It makes sense that such a page would have a high bounce because the user found exactly what they were looking for and felt no need to explore further.
For some businesses, there may be pages like this that answer a specific question that solves a certain issue, resulting in a high bounce rate. this does not make the page a bad page despite the high bounce rate. Similarly, a page can have a low bounce rate but not garner much engagement (i.e. a purchase, a sign-up, a click, etc). Keep this in mind when going over bounce rates because nuance is necessary.
In the end, a good rule of thumb is to remember that the lower your bounce rate, the better. High bounce rates are typically not desirable, but take this with a grain of salt. Remember that some pages with high bounce rates aren’t bad, while other pages with low bounce rates aren’t always good. Take into account the type of page you’re working with, what you want the page to accomplish, and how that is ultimately working out.
If you want to improve your bounce rate, think about how you can improve your website. Directive’s conversion rate optimization team understands what it takes to create a great user experience for its customer’s audience.
We offer all sorts of tools and resources that help get your site in tip-top shape so that it offers exactly what your target audience needs. To learn how your website is currently doing and how it can improve, get a free proposal with us today.