CRO Agency for B2B & Enterprise Companies

Get an 84% increase in lead volume
with Conversion Rate optimization

Directive spends 89% more hours on your account compared to the CRO agency average. This level of account attention results in high performing web pages that help you hit your sales goals.

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<b>Get an 84% increase in lead volume </b><br/>with Conversion Rate optimization

CRO Expertise for B2B & Enterprise Clients

The Power of Conversion Rate Optimization

If your landing page or website does not convey what the user wants, or if the page is difficult to navigate, your customer will bounce. With CRO, we’re able to continuously refine the conversion funnel slowly patching up those holes that lead to lost potential conversions increasing your sales by leaps and bounds.

See the results we’ve gotten our clients

178%
INCREASE IN YOY ORGANIC TRAFFIC

93%
INCREASE IN YOY LEAD GENERATION

44%
INCREASE IN MOM SALES

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30%
INCREASE IN LEADS

-63%
DECREASE IN COST PER LEAD

208%
INCREASE IN CONVERSION RATE

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21.3%
INCREASE IN AGENT PAGEVIEWS YOY

21%
INCREASE IN GMB SEARCH VIEWS YOY

23.9%
INCREASE IN GMB CONVERSIONS YOY

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Our Unique CRO Approach

Step 1: Data

Why recreate the wheel when you don’t have to? If you optimize without data, you might end up with something decent, but more than likely you’ll be wasting time and effort.

We collect and analyze various stored data — from tech stats and analytics to in-depth customer feedback and live user session recordings. This allows us to create a hypothesis on what should be done to immediately grow your bottom line.

Step 2: Test

Now that we have our data, the fun can begin. For example, we may notice that a large percentage of users abandon the shopping cart on the third page of the checkout. So we theorize that a single-page checkout will cut down on cart abandonment, then build and deploy the new checkout.

We prioritize tests based on what will “move the needle” the quickest, delivering the biggest results. Your site probably has a lot of low-hanging fruit just waiting to be improved upon.

Step 3: Analyze

No matter whether a test result is a “win” or a “loss,” there’s always learning to gain from it.

Of course, wins 100% of the time would be fantastic, but even if a test fails, we’ll build on what we learned. We evaluate test results at the end of every cycle of the optimization process, meaning the next test will have an even better chance of winning.

Step 4: RINSE AND REPEAT

The great thing about CRO is that no matter how well you may think your site is doing, it can always be improved. Repeating the cycle of gathering data, testing, and evaluating means that your revenue will grow month over month.

"I've seen improvements in a lot of different areas. We're tracking a whole slew of metrics, and they're almost all up because of Directive's work."

Shaun Black Director of Global Marketing at Aegis

"Directive is the most transparent digital partner I have ever worked with and have certified experts in every service offering. They are results-driven which makes my job easy."

Tyler Riddel VP of Marketing at eSUB