If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In […]
What is a Chatbot?
A chatbot is a software application that can conduct a conversation with a human user.
Some chatbots leverage rules-based programming with decision trees or word classification processes to interpret human typed speech and generate meaningful responses, while others leverage modern technologies like Natural Language Processing (NLP) or Machine Learning (ML).
In digital marketing, chatbots have become a vital customer engagement touchpoint that can drive sales-qualified lead (SQL) generation, shorten the sales cycle, and accelerate revenue for B2B SaaS companies.
Visitors can engage with chatbots by selecting a topic to chat about, or typing their own question into the text box. Chatbots automate 1-to-1 conversation with customers at scale. They can help with customer service inquiries or support the sales/marketing process.
Deploying a marketing chatbot on your website allows you to engage visitors on a one-to-one basis at scale, answering their questions, directing them to relevant information and resources, and helping them book appointments or demos with your sales team.