What are the Benefits of a Marketing Chatbot?
Optimize and Automate the Customer Journey
Chatbots help optimize and streamline the customer journey by connecting your visitors with resources that support and educate them at every stage of the purchasing process.
Chatbots can do this organically, by responding directly to customer inquiries and requests, or they can leverage data from browser cookies to recognize where visitors are in the customer journey and connect them with the right information, resources, or messaging to nudge them along.
Best of all, chatbots allow this entire process to be automated at scale.
A marketing chatbot deployed on a specific page of your website can deliver a personalized, targeted welcome to your visitors. Drift uses this feature on the landing page for its Drift for Startups program, offering a warm, personalized welcome for potential new applicants.
Accelerate the Sales Process
In B2B SaaS, unless you’re following a self-service sales model, a conversation usually needs to happen before a sale can be finalized.
Conversational marketing is a new marketing method, pioneered by our favorite chatbot vendor Drift, that uses marketing chatbots and targeted messaging to make conversations happen earlier in the sales process.
Instead of filling out a lead capture form or a contact request and waiting for a phone call from your sales team, prospects can start a conversation with your chatbot and either connect through to a member of your sales team or make an appointment for a product demo or sales conversation at their earliest convenience.
Drive SQL Generation
There’s no doubt that marketing chatbots and conversational marketing can have a significant impact on SQL generation.
Deploying a chatbot on your website with the capability to automatically book appointments in your sales calendar means that a prospect can go from visiting your website to meeting with your sales team very quickly and with minimal friction. This single capability reduces drop-off in your sales/marketing funnel and creates a “fast-lane” for converting your hottest prospects into paying customers.