If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In […]
What is SaaS?
Software-as-a-Service (SaaS) is a software distribution model where the application is owned and managed by a SaaS provider, hosted in the cloud, licensed to customers on a subscription basis, and accessed over the Internet.
In the early days of application proliferation, investing in new software meant purchasing a physical copy of the software (often on a CD-ROM) and installing the application on your own hardware (a computer or server). New software investments came with significant management and technical overhead, including hardware acquisition, provisioning and maintenance, as well as license management, technical support, installing patches, and managing upgrades.
Software-as-a-Service removes the need for users and organizations to install and run applications on their own devices. In doing so, SaaS providers have absorbed much of the cost and complexity associated with managing software solutions, making it cheaper and easier than ever before for users and organizations to adopt their products.