In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]
What is SaaS?
Software-as-a-Service (SaaS) is a software distribution model where the application is owned and managed by a SaaS provider, hosted in the cloud, licensed to customers on a subscription basis, and accessed over the Internet.
In the early days of application proliferation, investing in new software meant purchasing a physical copy of the software (often on a CD-ROM) and installing the application on your own hardware (a computer or server). New software investments came with significant management and technical overhead, including hardware acquisition, provisioning and maintenance, as well as license management, technical support, installing patches, and managing upgrades.
Software-as-a-Service removes the need for users and organizations to install and run applications on their own devices. In doing so, SaaS providers have absorbed much of the cost and complexity associated with managing software solutions, making it cheaper and easier than ever before for users and organizations to adopt their products.