What are the Benefits of Closed Loop Marketing?
Closed-loop marketing delivers significant benefits for organizations who use behavior tracking and data analysis technologies to facilitate end-to-end tracking of the customer journey. These include the following:
Focus on Most Important Revenue-Driving Channels
Marketers can easily identify which lead sources to drive the most revenue, even if they aren’t the ones that create the most leads or opportunities. Marketers can leverage past successes and failures into a deeper knowledge of which channels should be targeted to enhance ROI.
Reduce Cost-per-Lead
The ability to hone in on the most profitable lead sources means that your organization can reduce cost-per-lead, cost-per-conversion, and total customer acquisition costs by focusing on the right channels.
Promote Effective Goal-Setting
A clear understanding of how each marketing channel supports revenue and sales growth and target attainment is a great starting point for effective goal setting.
Enhance Return-on-Investment
Closed-loop marketing embraces data collection and analysis techniques to help marketers spend more on the channels that work and spend less on the channels that don’t. Wasting less time and fewer resources catering to channels that don’t drive revenue works out to enhanced marketing ROI for your organization.

Directive Consulting Puts Data First with Closed-Loop Marketing Strategy
At Directive Consulting, we leverage our years of experience and developed expertise in closed-loop analytics to help our customers market more effectively to their prospective customers.
Using data analytics and insights to close the loop between sales and marketing helps us refine your marketing plan to target the most profitable traffic sources, understand the full story of every customer and generate the most return for your marketing dollars.
Ready to see how our closed-loop marketing capabilities can help you earn more for every dollar you spend on marketing?
Get a free customized proposal from Directive today!